'Little White Lies' is an independently published film review magazine. It is published by 'The Church of London' who also produce 'Huck' magazine. It is a bi-monthly subscription magazine, which includes written articles, illustration and photography all related to film/cinema industry.
The magazine ran a survey analysing their demographic and psychographic audience traits.
Their results show that the large majority of their readers are male, with a demographic of 63% male readers and 37% female, aged 25-35. This suggests readers who earn their own leisure pound, and own more of a disposable income to be able to spend on such items as films or magazines. The magazine costs £6 per issue and subscription to the magazine is available, which is how the magazine generates the majority of their revenue.
The psychographic information then tells us 72% of the readers visit the cinema 0-4 times per month, as cinema costs are becoming more expensive this shows us their interests/hobbies also relate to their disposable income.
The readers for 'Little White Lies' are mainly working in the the creative and visual arts industry. This relates to aesthetics beingkey in the magazine along with the content, relating to the various industries.
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