Layout Conventions and House Style of 'Little White Lies' - (Ella)

Little White Lies uses a specific style and certain conventions in their layout to create a well known house style for their audience. The layout does not change however slight variations in their house style occur every few months to keep the magazine fresh and interesting. Characteristics such as only using three house fonts (Century Gothic, Aparajita and Microsoft Yi Baiti) allows the magazine to be recognisable to their audiences despite the slight variations. 

• The size of the page will be: 196mm x 245mm
• Each column of text of text is 52.4mm wide with 3 columns.
• Only three fonts are used, being Century Gothic, Aparajita and Microsoft Yi Baiti
• A 3-digit page number is also shown at the bottom along with the minor design of 'REVIEWS' horizontal to one side of the review, halfway down the centre line of the page.
• The picture advertising the film will be taking up around 40% of the image ratio, and will feature a screenshot of the film, which would feature a main character in the film.
• The image will constantly remain the same size however it could move down the height of the page, varying to the amount of text the author writes, most reviews consist between 5-7 paragraphs and around the word limit of 550 words.
• Summaries are featured for 'Anticipation', 'Enjoyment' and 'Retrospect' of each film. Each summary is separated by lines, which are around 3px deep.
• The authors name is embedded along the last line of the review