The poster has a ‘in your face’ feel which is perfect for the characters attitude in the film. There are two characters standing up, one within the group of teenagers softly embracing one of the other characters and the other with a weapon cast of to the side in the shadow.
The smaller black font at the top of the page is used to stand out from a lighter toned background, informing the desired target audience on a newspapers review of the film, followed by a star rating which helps engage and persuade people to go and see the film. The use of the power of three “Powerful moving and unforgettable” attracts the audience’s attention.
Including the name of the film director may persuade the people to watch it as they may have watched film by this film director before and enjoyed it. The baseball bat in the characters hand connotes a sense of violence. His character is of importance as he is standing up and is slightly away from the group and is alone which may suggest he is the antagonist. The bold white font used in this image is placed at the bottom of the page and is a contrast from the dark background.
Above the film’s name it says ‘Before adulthood comes…’ this cleverly refers to the sequel film which they call “Adulthood” and the phrase above the sequel film’s name says “after kidulthood comes…” this shows that there is a sequence in the film this is used to attract the same type of audience as they become aware of both the films and it follows each other. ‘Kidulthood’ has a primary audience of teenagers, however, its secondary audience is parents, acting as a warning and creating awareness of what is going on in society. The ways in which the film allows the primary audience to identify includes clothing and worn by the actors and also the familiar setting of the film. The title is very interesting as it is a mix between childhood (kid) & adulthood (ulthood). This could suggest that although these kids want to stay innocent their situation forces them to become adults in mind with the harsh attitudes and violence that comes with it. However, because they are not ready to become adults they are stuck in the middle. The ‘I’ in Kidulthood is in lower case to signify how young and immature they still are. There isn’t a very wide range of colours in the poster. The colours of the fonts are contrasting; the white title being on the black ground and the black text being in the white sky. This is effective in making the specific parts eye catching. There is only one problem and that is the small print. The credit block underneath the title is also in white, however is quite difficult to make out.
The clothing represents the stereotype of today's youth in a huge way with many of the characters wearing hoodies, tracksuits, trainers and hats. It represents the major issue of crime within today's youth many teenagers wear hooded pieces of clothing such as jackets and jumpers to cover their faces when committing a crime such as shop-lifting. The lighting used is high key lighting. It is mainly dark and is an indication of the darkness in the film and their lives. However, you can see the sun trying to breakthrough which may reflect on them trying to break through into adulthood. The genre of the film is easily recognised as social realism/ urban drama as the film poster has the stereotypical characteristics of a social realism/urban drama film. There is a website link at the bottom of the poster which allows the audience to find out more. The fact that the film has its own website suggests that it is very successful film.
The target audience for this film would be 15 - 25, this is due to the suggested themes of the film urban drama/violence/realism as well as the stars/characters in the poster being of that age group.
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