The short film begins with a medium close up shot at mid angle of the protagonist whose facial expression is completely visible. The spectator sees that the protagonist appears rather straight faced but not sombre. Alongside the facial expression of the protagonist one can also see his hair and make up which is neat and not extravagant with hair being kept uniformed and make up being minimalistic. A small amount of the protagonists costume is also showing, though most is cut off from the frame, what the spectator can see shows that the male is dressed in a smart and formal manner.
In the following array of close up shots at mid angle many props and décor are shown and a setting is almost established. The spectator sees the props of a mouse, keyboard and computer screen. Coupling this with the costume of the protagonist the spectator can make an assumption of the male being at work perhaps in an office. Showing the protagonists facial expression even more shows how the male appears to know what he is doing and may be finding it quite tedious, giving the impression that he does the same work everyday. When a focus pull from shallow depth of field leads to a large depth of field medium close up it creates the sense of realisation and fluidity. The panning camera movement used also assists this.
After the sound of a knock - most likely a Foley - a mid shot at mid angle is used showing the stomach of another male whose costume also suggests office worker. The restricted narration used here creates an impression of ambiguity.
When match on
action is then used to show the male protagonist answering the phone prop it
gives the action of answering the phone a larger build up and creates emphasis
around the importance of it. The close up shots at mid angle that follow
alongside the dialogue show why the phone call was so important. The sound
effect of the police sirens and the hurried dialogue informing of an apocalypse
over the close up shot showing the protagonists facial expression (shocked and
worried) create major effect and add to the enormity of the affair. With a big
close up and extreme close up soon following, its as though the information
(being given through a sound bridge) is becoming more and more dramatic and
getting 'inside his head', generating a sense of urgency. Promoted through the
use of the crescendo.
The spectator is then assisted in understanding that the male is within his thoughts as he remembers better times, shown through the misty edged effect of the shots. The shots themselves also being important with a wider range being used than in the current world, for example, the extreme long shot.
When the male protagonist enters the house setting the props and décor along with the mid shot are very blocked in the sense that techniques such as slit shots have been used. The panning, tilting and tracking movements add to the ordeal as the male protagonist wanders aimlessly around the house setting as though it was his own. The spider prop being used to show the seriousness of the apocalypse and how something so simple as a spider can become one of the only life forms left.
The props of the items within the survival kit add to the semantics of the short film and used in company with the other props and décor within what seems as the basement setting add to the amazement of finding this safe-haven. The tilt down movement and fast motion use both manipulate time again and add to the glory of finding the house. After leaving the house setting the lighting is low key and the close up of the male protagonists face is rather blurry. The shadowed and silhouette effect adds to the darkness and adds to the astonishment and horror as the light goes on. After the stop in dialogue and the start of a tense soundtrack the light prop turns on and creates shock in both characters and spectators. The light is prominent, both in the darkness and in the male protagonists life.
The representation of age is the key concept to be applied to this short film, with the protagonist being represented as 'old before his time'. The flashback shots used manipulate time and assist this representation; showing his life before the apocalypse. The protagonist’s life before the apocalypse seems as though it is a dream and contrasts well, showing what he should be living and how he is actually living. The dialogue used helps to create a sense in the spectator’s mind of what the male would do before the apocalypse.
When the protagonist goes on to say that his life is almost repetitive it creates the representation of perhaps years rather than age being tedious, as though he is thoroughly bored of his current life. Continuing with the idea of the representation of years and time, the prop of the spice helps to visualise just how long the male has been alone, insinuating from his facial expression and body language that the spice is out of date.
Another prop that creates the representation of age as well as time is the baby picture frame, giving the sense that the protagonist is looking back at better times and remembering of when he was a baby. This creates the representation of being a 'grown up' as a negative thing and creates preference towards being a child again.
The dead flowers are the last prop that are used to show the representation of how long-going and monotonous post apocalypse times have been for the protagonist.
Another method used to attract the target audience is the protagonists job, as aforementioned it is an office job which is very common and he is of a middle/upper class. This could be used to the advantage of the producers in order to attract anyone who has an office job and is looking for a thrill away from reality; or anyone of a middle/upper social class who again would like to relate to something fictional.
The flashback shots used also create another demographic which could be teenagers. The dialogue used and shots of the protagonist "driving around aimlessly", "taking walks" and "going out with friends" relate very much to a typical teenagers life. It could be assumed that the producers are targeting teenagers here as they are known to have a liking for fictional and unrealistic scenarios. By allowing the teenagers to relate to the protagonist it helps them feel more involved in the plot and story
In conclusion, I believe the target demographic for this short film is young adults. The majority of techniques and concepts used appeal most to young adults of the age of 16 - 30. Even the titling at the end of the short film is particularly appealing to young adults rather than a more formal title appealing to a more middle aged and elderly audience.
Naomi - these are good analyses, but there only appear to be 4 (the last is embedded without analysis). Can you complete this straight away - certainly this weekend?
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